ROLE: Art Direction, Design, Concept, Research

 

Solo Wheel, a self-balancing electric unicycle, had a sales goal of 2,000 units in a brief three-week time frame during the holiday season. Through research, we knew that that trial was required before purchase. Solo Rink, a retrofuturistic roller rink, offered Microsoft employees an unforgettable on-campus holiday shopping experience. We created a large-scale experiential event allowing consumers to try and immediately buy, on-site. Using the past to reinvent the future, we created nostalgic familiarity around a new experience, much like riding a bike for the first time.

 

Copy: Brandon Van Buskirk